Detroit: Cadillac Reveals Converj: Concept car a real crowd pleaser

The much rumored electric concept car for the premium brand Cadillac came with an interesting name and a sweet surprise at its unveiling at the North American International Auto Show in Detroit. The name 'Converj' speaks to the union of Cadillac luxury with GM's electric propulsion technology - named the Voltec system. Surprisingly unlike most concept cars which are purely an exercise in whimsy, never to be mass produced, this grand touring coupe concept looks more realistic and potentially production possible than an ethereal test of design prowess.

GM may actually build this car. Think of the Grand Cru Select version of the Volt. Yes, a Cadillac with a cord; a plug-in premium vehicle to compete with start-ups like Fisker.

GM's Vice Chairman of Global Product Development Bob Lutz notes two important themes to consider about the Converj. First, the Cadillac design theme will continue to evolve in a natural, unforced and highly refined manner.

Second, the Voltec technology used in the Volt is flexible and adaptable and will be able to meet the expectations of the luxury market.

Should this car go into production, luxury car buyers can drive 40 miles without using fuel or producing tailpipe emissions. That's further than the daily commute for the majority of Americans. The car would go several hundred additional miles when combined with a range-extending motor generator.

For the Volt, recharge time is expected to be about 8 hours, using a standard plug-in. The same could be true if the Converj receives the go-ahead for production.

The bold, svelte and forward leaning front styling is balanced by a muscular, well-toned athletic rear stance. The hands and critical eye of GM's Simon Cox of the UK design studio are reflected in the pleasing proportions, allowing the Cadillac to evolve without trampling on its heritage.

To look at this car is to pull back the curtain and see what is possible with a plug-in. Apparently, all things are possible.