Mazda3 Set for LA Auto Show: Redesigned company sales leader to be revealed

The 2010 Mazda3 has been in the wind for months. There's been so much information and so many spy shots of the redesigned car that many think it's already in production.

But it will be another six weeks before the press reveal of the North American specification sedan. Today, Mazda comfirmed that will take place at the LA Auto Show in the Los Angeles Convention Center, November 19. The general public will get its first look two days later.

The all-new Mazda3 will dip a toe into several marketing ponds. The completely redesigned sports compact is tipped by the company to have a "refined sporty ride" to go with good fuel mileage and a quiet ride. However, the company has such confidence in the car's pure performance aspects that the Mazda3 will most likely be the factory's entry in such racing series as the SPEED World Challenge.

Introduced in 2003, the Mazda3 accounts for a third of company sales.