About OnCars
Our goal at OnCars is to convey the emotional proposition of every car we review. To accomplish this, we create "best-of-breed" professionally produced, high quality video reviews of new, buzz-worthy cars and market category leaders.
- Since launch in May 2008 through August 2009, OnCars has had more than 7,187,900 unique visitors who have viewed more than 15,799,000 videos on-site. In August 2009, there were 3,137,611 video views on OnCars.com with 78% of these viewed to completion.
- OnCars.com is engaging: Since launch, 68% of all videos viewed on-site have been watched to completion. That's nearly four times higher than the web average, according to a study by TubeMogul.com.
- ComScore reports that 78% of OnCars.com's audience is between 18-54 years old with a gender balance of 58% male, 42% female.
- ComScore data shows 43% of the OnCars audience has a HHI of $60,000 or more, 34% is at $75,000 or more, and 20% is at $100,000 or more.
- According to Nielsen Media Research, 45% of the OnCars.com audience has researched a new car purchase within the past 30 days, and 25% are frequently asked for automotive purchase advice.
- OnCars viewers are three times more likely to have definite new vehicle purchase intent within the next six months than the average internet user.
Press Releases
OnCars.com Video Car Review Site Passes 500,000 Unique Monthly Visitors in December, comScore Reports
OnCars Video Car Reviews Hit One Million Monthly Online Views in December 2008
OnCars.com is Now Live, Delivering Broadcast-Quality, Original Automotive Videos and Content
OnCars.com Brings Broadcast-Quality Automotive Content to Web and Mobile
Creative Team
Rick Graves: Creative Director and Executive Producer
Emile Bouret: Road Test and Design Editor
Jeremy Shaw: Motorsports Editor
Business Team
Motr, Inc.
65 Enterprise
Aliso Viejo, CA 92656
Paul Pfanner: Founder, President, CEO and Executive Producer
paul@oncars.com
Jay Penske: Founder and Co-Chairman
Bill Sparks: Founder, COO and creator of the OnCars concept
bill@oncars.com
Celia Shambaugh: Associate Producer/Business Development
celia@oncars.com
Sales Team
Steve Rousseau: EVP Sales & Marketing
steve@oncars.com
248-765-9675 mobile
248-451-0290 office
Partner Companies
Innovative (A division of Lingner Group Productions, Inc.)
Conrad Piccirillo: President
Lingner Group Productions, Inc.
Terry Lingner: President
- OnCars.com site development
- OnCars.com video post production
Mail.com Media Corporation
Jay Penske: Chairman and CEO
Mail.com Media Corporation (MMC) is a leading digital media company founded by Jay Penske in 2004. The company owns and operates a global multi-media platform incorporating the
Mail.com email service and portal. In addition, MMC owns a unique portfolio of lifestyle brands that provide the web's best original content in categories including entertainment, sports, news, finance, health, shopping, fashion and automotive.
Mail.com,
HollywoodLife.com, OnCars.com,
DeadlineHollywoodDaily.com,
MovieLine.com, Young Hollywood Awards, Style Awards, Hamilton Behind The Camera Awards and Breakthrough of the Year Awards are all part of the constantly expanding MMC portfolio.
http://www.mail.com
Pfanner Communications, Inc.
Paul Pfanner: President and CEO
- OnCars branding
- OnCars conceptual design
- OnCars custom content development
- OnCars content partnership development
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